Makeup Lifespan: How Long Your Products Really Stay Good

Ever opened a foundation that smelled off or a lipstick that cracked after a few weeks? You’re not alone. Knowing how long each product lasts can save you money and keep your skin safe. Below, we break down the typical shelf life of popular makeup items and give you quick ways to stretch their usability.

Know Your Expiration Dates

Most brands print a small symbol on the packaging—a little jar with a number inside. That number tells you how many months the product stays good after you open it. For example, liquid foundations usually have a "12M" label, meaning they’re fresh for about a year. Mascara often tops out at "3M" because the brush can collect bacteria.

Powders, like blush or eyeshadow, tend to last longer, often 18 to 24 months. The reason is they have less moisture, which slows bacterial growth. However, if you notice clumping, a change in color, or a strange odor, toss it, even if the date says otherwise.

Skincare‑adjacent items such as tinted moisturizers and BB creams fall somewhere in the middle—typically 12 to 18 months. These products contain both active ingredients and pigments, so they can degrade faster when exposed to light and heat.

Tips to Extend Makeup Life

First, store your makeup in a cool, dry place. The bathroom is the worst spot because steam and temperature swings speed up spoilage. A drawer or a dedicated makeup box works better.

Second, keep lids tightly closed. Even a tiny gap lets air in, which oxidizes pigments and breaks down formulas. When you finish using a product, wipe the rim clean before sealing it.

Third, use clean tools. A dirty brush can introduce bacteria into a bottle of liquid foundation. Swap out sponges or brushes regularly, and consider using a disposable mascara wand for each application.

Fourth, protect products from direct sunlight. UV rays can fade colors and destabilize ingredients. If you travel, slip your makeup into a padded case or a zip‑lock bag to keep it safe.

Finally, give your makeup a quick sanity check before each use. Smell it—any sour or metallic scent is a red flag. Swipe a tiny amount on the back of your hand; if it feels gritty, sticky, or separates, it’s time to recycle.

By following these simple habits, you can often add a few extra months to the life of your favorite products. That means fewer trips to the store and less waste ending up in landfills.

Remember, the primary goal is to keep your skin healthy. Expired makeup can cause breakouts, irritation, or allergic reactions. When in doubt, it’s safer to part ways with a product than to risk a flare‑up.

Now that you know the basics, you can confidently manage your makeup stash. Check dates, store items right, and use clean tools—your wallet and skin will thank you.