PARAGON is India's largest selling footwear brand, with a turnover of about 1400 crores and sales of above 12 crore pairs per year. The company is all set to expand its operations this year by increasing its product range with new styles and designs.

In keeping with this strategy, the company will introduce new styles in its SOLEA range of ladies footwear. The company aims to position itself as a 'style player' in the everyday wear category with an eclectic range high of street designs for the new generation of fashion conscious young women. The R&D team of the company, in collaboration with top designers of the industry, has designed a completely new range which is expected to find a positive response in the market.

SAMANTHA RUTH PRABHU, the acclaimed and popular actor of Telugu, Tamil and Kannada films, will be endorsing the new range of SOLEA as PARAGON'S brand ambassador. An award winning actress, with films like Neethaane En Ponvasanthamand Eega, which won her Filmfare Award for Best Tamil Actress and the Filmfare Award for Best Telugu Actress in the same year, she has created a distinct identity with a unique appeal among the youth across South India. As PARAGON'S brand ambassador, she is expected to promote the product in huge way. A new multi-lingual, multi-media campaign is expected to be launched soon.