Maddie Bradshaw M3 Girl Designs founder who is 13years age Converted into $1.6 million Brand a year

Maddie Bradshaw M3 Girl Designs founder who is 13years age Converted into $1.6 million Brand a year

Maddie Bradshaw is the President/founder of m3 girl designs, a jewelry company, with annual revenues of around $1.6 million, selling over 60,000 necklaces per month in over 6,000 U.S. retail outlets, including and Nordstrom.

Everything started when the young girl was 10 years-old and wanted to decorated her school locker, but couldn’t find anything interesting and original. When her uncle, who had an old Coke machine, gave her 50 bottle caps, she decided to decorate them herself and put magnets on them. The now 16-year-old recalls: “When my friends saw the caps, they wanted me to make some for them.”

M3 Girl Designs
Ages: 13
Location: Dallas, Texas
2008 Revenue: $1.6 million
2009 Projected Revenue: Undisclosed
Employees: 25
Year founded: 2006

Their enthusiasm determined Maddie to try something new: design necklaces with a metal pendant to attract the bottle cap, which she called Snap Caps. The Snap Caps aim to capture and celebrate every girl’s unique personality, with themes ranging from initials, music stars and fairy tales. Bradshaw took 50 of the necklaces to a local toy store. In less than two hours, they sold out. The young entrepreneur remembers: “At that point, I knew I was onto something. I think we were successful in the beginning because I was more focused on having fun and less worried about failing.” While she only spent $300 of her own money, matched by her mother, to buy supplies, the young girl already made her first million by age 13.

                                                              M3 Girl Designs

Maddie, alongside her younger sister, Margot, who is the company’s vice-president, creates the jewelry designs. She also attends all the company’s meetings and trade shows. The young entrepreneur has recently added a new line of necklaces, called Spark of Life, which targets an older group, teens. She revealed: ”The great thing about our company is that it’s growing with me.As my tastes change, so will the products.”

"A kid knows what a kid likes," says Bradshaw, who took her bottle cap idea, which she named Snap Caps, and pitched it to a local toy store, Learning Express, in 2007. Selling out of the 50 bottle caps Bradshaw and her mom took to the store  in under two hours Learning Express quickly asked the then-10-year-old if it could carry the Snap Caps in more of its stores throughout Texas.

Now, Bradshaw's designs can be found in hundreds of stores throughout the United States, Canada, and the Bahamas. Snap Caps can be worn on necklaces, in hairpins, or as bracelets. "All my designs are interchangeable," says Bradshaw, whose company now sells 50,000 necklaces and caps every month.

As the founder, president, and head designer of the Dallas-based company, Bradshaw is still a full-time student and plays lacrosse, tennis, and is a member of the swim team. Her 9-year-old sister Margot helps design and paint some of the bottle caps, and is most often the person Bradshaw turns to for advice.

"She always knows what the latest trends are, what my friends and hers are going to like," Bradshaw says. Margot also serves as the company's vice president, while mother Diane is CEO and the person who is responsible for all the financials. "Maddie definitely attends the business meetings, talks about the designs, and goes to trade shows," Diane Bradshaw says.

Maddie's accidental product has become something of a tween-selling powerhouse -- Snap Caps were featured at the Teen Choice Awards and now bring in $1.6 million in revenue. Throughout this summer, Bradshaw has worked with the company's 25 employees, designing more caps and expanding into hair ties and notebooks. "I'm glad I started this company as a kid," Bradshaw says. "I've learned how to market a business  and I think it's really fun."

Bradsaw has also published a book, called You Can Start a Business, Too, after receiving numerous emails from young girls who also wanted to start a business. At the same time, she is striving to create a scholarship to help aspiring young entrepreneurs, as she confessed: ”I love that I have an opportunity to reach out and help others.Not everybody has the money like I did to pay for start-up costs.”

Bradshaw’s initiative has attracted local and national media attention. The young entrepreneur appeared on ABC’s“The View” and the “Shark Tank,” while her work has been featured on the Teen Choice Awards. Regarding her appearance on “The View,” Bradshaw confessed: “I was so nervous about answering questions from Barbara Walters.” She added: “But with each new opportunity to talk about the company in front of people, I gained a bit more confidence and learned that I could do more than I thought I could do.”

While on “Shark Tank” in February 2012, Bradshaw asked the “Sharks,” five investors who listen to business pitches and offer financial and mentoring deals with entrepreneurs, to invest $300,000 in her company, while proposing a 15% stake in the company. M3 girl designs ended up offering 30% equity in the business for the $300k, but obtained considerable value for the additional 15%. Instead of one “Shark” offering to launch her company internationally and mentor her, three investors, Mark Cuban, Robert Herjevic and the QVC Queen Lori Greiner, together worth billions of dollars, accepted to invest in the young girl’s business.

While her own company continues to rise to unexpected heights, Maddie’s Bradshaw advises other young entrepreneurs to: “Follow your passion. If you come up with an idea and you love it, chances are other people will, too.”
This is a True Success Story that is sure to keep growing as the two girls continue to develop their Brand. This is also a very good lesson for all parents in how to encourage their kids that they can accomplish anything they want in life if they are willing to work hard (and smart) for it.
Maddie and Margot may be getting a lot of the attention, but without grounded parent's that were willing to help take a business idea into a multi-million dollar business in a few short years cannot be over looked.  
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